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Research papers

From spinning a yarn to weaving a rich tapestry

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Crystal Nathan, Tamal Roy
Company: Nielsen
November 19, 2009
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Citation

Nathan and Roy (2009a, November 19). From spinning a yarn to weaving a rich tapestry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-spinning-a-yarn-to-weaving-a-rich-tapestry


Research papers

Circling the square

The presentation demonstrates how qualitative research can unearth consumer insights and convert them into actionable recommendations. The case study presented illustrates the manner in which consumer insights have been translated and activated in...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Crystal Nathan, Johanna Campbell
Company: Nielsen
February 11, 2009
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Citation

Nathan and Campbell (2009a, February 11). Circling the square. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circling-the-square